We often see the acceleration towards electronic payments as being driven by contactless, i.e. contactless cards at point of sale that are ‘tap and go’. And yet, that is not true innovation – you are still touching a device, interacting with a device, ‘tap and go’, it is still contact in some form. True innovation is when we move past the whole concept of ‘tap and go’ and introduce a seamless experience for the customer and the merchant alike.
Let me paint a picture.
What would it be like if you could walk into a merchant, the merchant recognises you from your picture on the till systems, knows what you got last time and spoke to you by name. You’d feel like a real ‘customer’ wouldn’t you? You would feel special. What if all you had to do was take the goods you had received, leave the store and your payment was processed directly to your account (bank or card) using zero touch? You then receive a message confirming payment with an invoice attached? What if all of this process includes updating your loyalty program with the merchant automatically? Or applying credits that are due without handing over a loyalty card?
A quiet revolution at the corner of your street? or maybe you are thinking this is a glimpse into the future?
Companies like Droplet (www.dropletpay.com) in the UK are making payments and loyalty work seamlessly through an app, right now. Droplet offers merchants customer data, behavioural insight, and customer acquisition features that are unavailable anywhere else in the payment or loyalty markets. This isn’t an experiment. This is real time with hundreds of merchants and thousands of users experiencing seamless processing of payments.
The ‘real-world’ mobile sectors are being shaped by platforms that are open to all rather than individual schemes run by different merchants. So are we already there? Emphatically, yes! The real opportunity is that companies like Droplet are continuing to innovate every single day, so our concept of what the future holds …..?